How it works
How In The Answer tests AI assistants with patient questions, checks a clinic’s website, and verifies every claim before a report is sent.
What do you test?
We put five or six questions to an AI assistant with web search turned on, located in your city. The questions are written the way a patient asks, for example “Which dentists in Barrie can see me the same day for a dental emergency?” The assistant is not told about your clinic.
Which dentists in Barrie can see me the same day for a dental emergency?
- Questions
- Five or six
- Web search
- On
- Asked from
- Your city
- Told about your clinic
- No
What do you record?
The full answer to each question, the sources it used, and every clinic it named. For your clinic, each question gets one of three results: recommended (put forward as an option), listed only (mentioned or cited without being recommended), or not named. Every report names the assistant, the model and the date.
One of three results for each question
- RecommendedPut forward as an option.
- Listed onlyMentioned or cited without being recommended.
- Not namedDid not appear.
The result is always written as a word, never shown by colour alone.
What do you check on my website?
Two groups of checks. We read only your public website, and each finding comes with the page it was seen on.
The facts patients ask about
Whether each one is stated in text:
- New-patient status
- Hours, and whether two sets disagree
- Fees for uninsured services
- Insurance and direct billing
- Practitioner names and credentials
- Languages
- Areas served
The site itself
What we test on the pages:
- The path to booking
- Layout and speed on a phone
- Broken links
- Whether AI crawlers are allowed
- An automated accessibility scanAutomated checks, not a full accessibility audit.
How do I know the report is accurate?
- Rule 1
Tied to evidence
Every finding is tied to stored evidence: the answer text or the page where it was seen.
- Rule 2
Reread before it is sent
A separate verification pass rereads each sentence against that evidence before anything is sent, and removes any claim it cannot match.
- Rule 3
Unknown stays unknown
When something could not be checked, the report says “not detected” or “could not test”. It is never presented as a problem.
What are the limits?
No one can guarantee that a clinic will be named, and we do not promise it.
- 1assistant
- 5or6questions
- 1day
A report is a snapshot: one assistant, a handful of questions, one day. Assistants change what they say, and results differ between assistants and apps.
How did you get my email address?
From your own website. These four rules apply to every email we send.
- We only write to an address a clinic publishes on its own website, and each email names the page where we found it.
- We write at most twice.
- Every email has an unsubscribe link that works at once, without a login.
- If your site says not to send solicitations, we do not write.
What happens if I buy?
One-time report
Your web person installs
You receive every finding and the fix files, a short form for the facts only you know, and a retest four weeks later.
Monthly reports
Your web person installs
You get the same report and files, then an updated report every month.
Full service plan
We do the work for you
We renovate your site or take it over, install the fixes, add two answer pages a month for your approval, and retest every month.
Get your clinic’s free report
Free. We read only your public website. We email the report once and do not add you to a list.